IDA Advertising - Case study 5

Print	\|	Press	\|	POS

Pearsons sell around 35,000 different products, so IDA implement a multi-media mix to attract as wide and a varied audience as possible. Press, direct mail, radio, print and point of sale are all regularly used for both strategic campaigns and general awareness branding.

Pearsons

Pearsons was established in 1903 when Arthur and Stanley Pearson acquired a drapery business. In those days the company employed five staff.
Now, this family owned business employs more than 400 people and has stores in Enfield, Bishop’s Stortford and East Barnet making them one of the South-East’s leading department store groups. Case One | Case Two | Case Three | Case Four | Case Five | Case Six