Audi has very strict guidelines as to how they want their brand marketed. IDA’s work for SG Smith which encompassed press, outdoor, print and radio advertising had to reflect the quality of the brand and display creativity whilst complying with corporate guidelines.
Audi (S G Smith Group)
The S G Smith Motor Group founded in 1938 has been synonymous with the Motor Trade in South London for over 60 years.
The Group combines the benefits of private family ownership with sufficient size and scale to be totally competitive in today’s highly contested vehicle market both in sales and aftersales.
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